With 20 years of experience in fashion design, I bring a deep industry understanding and a passion for innovation to every project. I work with a diverse range of clients, from global retailers to emerging start-ups, helping them bring their creative visions to life.
My expertise spans technical sportswear, outerwear, denim, accessories and pattern design. Forward-thinking trend research is at the core of my process, ensuring I approach every design commission with fresh, informed, and commercially relevant ideas.
Clients Past & Present:
ST95, Joanie Clothing, Hikerdelic, Regatta, Gemini Clothing, Ellesse, Arcadia Group, Clad Safety, Bench, Westbeach, Champion, Football Merch, In a Seashell, Suzy Shier.
Testimonials
“As a small business, having a creative, reliable freelancer like Laura on hand is a godsend. Laura is my extra hand, the one I call upon when we’re stretched beyond our usual capacity, she’s our super sub, someone I can trust to come to our rescue when the going gets tough!
She’ll grasp a brief quickly, often by email alone, and produce a raft of fully thought out, creative, and functional designs (not always that common in designers) for us to choose from. She adapts her way of working to suit that of our business, and has a terrific eye for detail; adding a natty vintage twist or function that set her designs apart from others.
Genuinely, a pleasure to work with”
— Lucy Gledhill, Brand Director. Joanie Clothing
“Laura’s trend reports and retail analysis were very insightful!
They helped me create concepts that were relevant and new to the market.”
— Hoa Vuong, Concept Director. Suzy Shier, Canadian Retailer